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Our Story

A salon built on craft,
mentorship, and community.

Women-owned, award-winning, and proudly rooted on College Avenue in Oakland's Rockridge neighborhood since 2008.

How it started

Two Bay Area natives, one shared craft.

Maricell Cenidoza
Jenifer Akagi
Co-owners

Jenifer Akagi and Maricell Cenidoza, co-owners of 77Salon Inc., are both Bay Area natives and started their careers in the beauty industry in 1993. They opened their salon in Oakland, California in 2008.

The salon and its work has been featured in numerous magazines, and has been honored with many awards over the years. This women-owned business is proud to boast an amazing salon culture for both clients and employees alike. There is a continuous stream of upcoming talent being trained year round, alongside advanced and creative training for our experienced hairdressers.

As a certified Green Circle Salon, 77Salon is committed to sustainability by reducing beauty waste and supporting eco-friendly practices, ensuring that looking good also means doing good for the planet.

This great community that has supported 77Salon since the beginning is one that we strive to give back to and return the favor. Since opening, 77Salon has donated to many local schools, non-profit organizations, volunteered at community kitchens, food banks and foster homes, and continues to be an advocate of people doing good things for the Bay Area.

Our Vision
"
We strive to exceed expectations and deliver a luxury experience. At 77Salon Inc., we want your experience to be extraordinary — exceptional guest service and superior knowledge of haircutting and coloring, backed with the finest hair care regimen available, will leave you looking and feeling amazing.
M J
Maricell Cenidoza & Jenifer Akagi · Owners
What we stand for

Four pillars, one team-based approach.

Every stylist at 77Salon shares one goal: to make you feel like your best self.

01

Craft

Precision cutting, nuanced color, and the finest hair care regimen available — refined over three decades behind the chair.

02

Mentorship

A continuous stream of upcoming talent trained year-round, with advanced and creative training for experienced hairdressers.

03

Community

Giving back to the neighborhood that has supported us since the beginning — local schools, non-profits, food banks, and foster homes.

04

Sustainability

A Certified Green Circle Salon — up to 95% of our salon waste recovered and repurposed, kept out of landfills and waterways.

The owners

Behind the chair together for over three decades.

M
Co-owner

Maricell Cenidoza

Bay Area native. Started her career in the beauty industry in 1993, and co-founded 77Salon in 2008 alongside Jenifer Akagi.

A driving force behind the salon's training culture — championing the continuous stream of new talent and the advanced education that keeps senior stylists at the top of their craft.

J
Co-owner · Creative Director

Jenifer Akagi

Bay Area native. Career in beauty began in 1993; co-founded 77Salon in 2008 and leads creative direction across the chair.

The salon's lead for bridal hair and makeup — known by guests for listening carefully, working patiently with the entire wedding party, and weaving lighting and photography into every look.

By the numbers

A few things we're proud of.

2008
Opened in Rockridge

On College Avenue, in the heart of Oakland.

1993
Careers in beauty since

When both co-owners first stepped behind the chair.

95%
Of salon waste recovered

Through our Green Circle Salons certification.

100%
Women-owned

Featured in numerous magazines and honored with multiple awards.

Our Green Commitment

Looking good means doing good for the planet.

We are proud to be a Certified Sustainable Salon. Our salon is a member of Green Circle Salons, the beauty industry's pathway to sustainability. Up to 95% of our salon waste is recovered and repurposed, and kept out of landfills and waterways.

This program is funded by an environmental stewardship fee included in the cost of your visit. Thank you for choosing the environment.

Hair clippings recovered Foils & metals recycled Color & chemicals reclaimed Plastics & paper sorted
Certified
Green Circle Salon
Waste recovered
95%
Member since opening
2008
Stewardship fee
Included in your visit
Giving Back

Returning the favor to the Bay.

Since opening in 2008, 77Salon has donated to many local schools and non-profit organizations, volunteered at community kitchens, food banks, and foster homes, and continues to be an advocate of people doing good things for the Bay Area.

Proudly serving clients from Oakland, the San Francisco Bay Area, the East Bay, the Rockridge Neighborhood, and North Oakland.

Education
Local schools

Donations supporting students and educators across Oakland.

Non-profits
Local organizations

Ongoing partnerships with Bay Area non-profits.

Service
Community kitchens & food banks

Volunteer hours alongside neighborhood partners.

Care
Foster homes

Volunteer time and donations for young people in care.

Recognition

Featured, awarded, and trusted.

77Salon has been featured in numerous magazines and honored with many awards over the years. We carry premium product lines we trust on every chair.

Explore our services
Kérastase
Oribe
shu uemura
Voted
Best Salon in the Bay Area
Featured in
Numerous magazines
Honored with
Multiple industry awards
Visit Us

Come say hello on College Avenue.

We'd love to meet you. Book a consultation, ask about bridal, or just stop by — Tuesday through Saturday, in the heart of Rockridge.

This is a draft about page for 77Salon Inc. — built by Glyph Sites.