Now offering LightStim LED Red Light Therapy as a facial add-on
Rockridge · Oakland · Est. 2008

Bay Area hair,
considered and crafted.

A women-owned salon on College Avenue specializing in blonding, lived-in color, custom extensions, and bridal hair. Honored with multiple awards. Voted Best Salon in the Bay Area.

4.8 on Google
52 verified reviews
Women-owned · Certified Green Circle Salon
Visit the salon
5358 College Avenue
Oakland, CA 94618
Tuesday — Friday10AM — 7PM
Saturday10AM — 5PM
Sunday & MondayClosed
Since
2008
In Rockridge
Brands
Kérastase
Oribe
shu uemura
Certified Sustainable
Green Circle Salon — up to 95% of salon waste recovered.
What we offer

A personalized transformation, guided by our team.

Browse all services
01

Cuts & Styling

Precision haircuts, bang trims, luxurious blow-outs, and elegant updos tailored to your style and lifestyle.

02

Color

Creative color transformations and refreshing toners. Radiant, lasting results from a team that lives for nuance.

03

Blonding

From subtle face-framing highlights to full balayage and lived-in blonde — sun-kissed dimension and shine.

04

Custom Extensions

Length and volume crafted to blend seamlessly. Tailored to your hair goals, lifestyle, and ongoing maintenance.

05

Smoothing & Texture

Heat smoothing and texture treatments that turn frizz into sleek elegance — or revive your natural bounce.

06

Bridal Hair & Makeup

A signature offering. We work patiently with you to create stunning looks for the entire wedding party, planned around lighting and photography.

Request bridal services
Our Story

A salon built on craft, mentorship, and community.

Jenifer Akagi and Maricell Cenidoza are both Bay Area natives who started their careers in beauty in 1993. They opened 77Salon Inc. in Oakland in 2008.

A continuous stream of upcoming talent is trained year-round, alongside advanced and creative training for the salon's experienced hairdressers — a culture that lifts both clients and team.

Read more about us
17+
Years on College Ave

Opened in Rockridge in 2008 by Maricell Cenidoza and Jenifer Akagi.

1993
Co-owners' careers in beauty since

Three decades behind the chair before the doors opened.

95%
Of salon waste recovered

Through the Green Circle Salons sustainability program.

100%
Women-owned

Featured in numerous magazines and honored with multiple awards.

Our Experts

Blending luxury with creativity.

Meet the full team
M
Co-owner

Maricell Cenidoza

Bay Area native. Behind the chair since 1993.

J
Co-owner / Creative Director

Jenifer Akagi

Bay Area native. Lead on bridal hair and makeup.

K
Social Media & Guest Experience

Keilani

Guest Experience Lead. The first voice you hear when you call.

Client Experiences

What guests are saying.

4.8 · 52 Google reviews
Proudly serving clients from Oakland, the San Francisco Bay Area, the East Bay, the Rockridge Neighborhood, and North Oakland.
"
Jenifer and her team did a FANTASTIC job on hair and makeup for my wedding. Jenifer listened carefully, made suggestions, and worked patiently with me to create stunning hairstyles and makeup for the entire wedding party. She's a true artist — as well as being patient and kind.
K
Kimberly Cross
Verified on Google · a year ago
"
Love this place! Always a wonderful experiance with very skilled and talented people. Jennifer is my go to for hair cuts, and CJ is my color! They both do amazing work, and after using them for years, I'm still so grateful I've found them.
A
Alex Marchant
Verified on Google · 4 years ago
"
I had my first appointment today coming from out of town with Linda, she was amazing! In the past I've walked away from haircuts only to go and style it differently on my own, but Linda asked a lot of questions and was clearly keeping in mind the aesthetic I like from my hair. 10/10.
J
Jenny Dodd
Verified on Google · a year ago
Our favorite brands

Premium product lines we trust on every chair.

Kérastase
Oribe
shu uemura
Visit Us

Find us on College Avenue, in the heart of Rockridge.

Address
5358 College Avenue
Oakland, CA 94618
Call to book
(510) 601-7776
Hours
Monday
Closed
Tuesday
10:00 AM — 7:00 PM
Wednesday
10:00 AM — 7:00 PM
Thursday
10:00 AM — 7:00 PM
Friday
10:00 AM — 7:00 PM
Saturday
10:00 AM — 5:00 PM
Sunday
Closed
COLLEGE AVE MANILA AVE LAWTON AVE
You'll find us at
77Salon Inc.
5358 College Avenue
Oakland, CA 94618
Rockridge · Oakland
This is a draft for 77Salon Inc. — built by Glyph Sites.